This piece is meant to alert the audience of the ignorance of consumers. I wanted to stress the words shop and sale in order for the audience to feel a connection to this type of purchase and the emotions involved. Anyone would relate to the joy of an inexpensive purchase or savvy find.
Although we relate to this positive feeling, one can't help but notice the irritating repetitiveness and dissatisfaction these shallow words bring. Also the constant pulsing of the sewing machine begins to introduce the feeling of machinery and labor.
The panting voice at the end of the clip is presented in order to draw the viewer into a mindset of physical strain. The result of this strain, sweat.
The combination of the young female's shopping, the sewing machine, and the gasping breath serves as a audio representation of our connection as consumers to the workers creating our clothing.