The Medium Is the Message

I am painting a picture. As artist, I have been trained to think that the picture's content is the message of the piece. In this particular text, it began by saying "Many people would be disposed to say that it was not the machine, but what one did with the machine, that was the meaning or message". Throughout the text, I realized that mediums do not only have to be apart of the process of ones piece, but can also be the product.
"The message of any medium or technology is the change of scale or pace or pattern that introduces it into human affairs". It is more important to acknowledge how the medium affects humans than it is to acknowledge what the medium creates. What the medium is being used for is a "matter of indifference". General Sarnoff made a statement: "We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value". What I realized in reading this text is that any technology can do anything except "add itself on to what we already are". Machines cannot become apart of us, however they can be used as an outlet to who people really are.
When looked at socially, culture has assigned jobs for humans, roles that separate and ranks people based on success and efficiency. If roles instead of jobs were assigned, people would exist as they are, not as what society wants them to be.
"Today when we want to get our bearings in our own culture, and have a need to stand aside from the bias and pressure exerted by any chemical form of human expression, we have only to visit a society where that particular form has not been felt, or a historical period where it is unknown".